Toy Fair 2011 - Official Hasbro Press Release

STAR WARS

HASBRO UNVEILS NEW STAR WARSTM LIGHTSABER THAT PROVIDES PADAWANS
WITH ONE OF THE MOST AUTHENTIC JEDI EXPERIENCES EVER!
Hasbro STAR WARS 2011 Toy Line Provides Young Fans with Many New Ways
to Experience the Force

PAWTUCKET, R.I. (Date) — For more than 30 years, Hasbro, Inc. (NASDAQ: HAS) has been the worldwide — and galactic — leader in bringing the action, epic battles and characters of “a galaxy far, far away” into homes and backyards around the world.  In 2011, Hasbro continues to bring the excitement of the STAR WARS blockbuster movies and the highly-rated STAR WARS: THE CLONE WARS animated series to life with innovative new role-play items, action figures and vehicles.

Generations of STAR WARS fans have experienced the Force through Hasbro’s iconic role-play toys.  Now, the Force will grow even stronger within them as they experience all the newest STAR WARS role-play gear, beginning with a revolutionary kids’ LIGHTSABER: the new ULTIMATE FX LIGHTSABER. The toy features a progressive light up blade that includes vibrant LED lighting and authentic sounds, offering young Padawans one of the most realistic JEDI experiences yet!

In addition to the out-of-this-galaxy role-play line, Hasbro is also introducing the first-ever STAR WARS TRANSFORMERS figure to feature four modes in one toy!  The figure converts into both ANAKIN SKYWALKER and DARTH VADER, and can also be turned into a REPUBLIC ATTACK CRUISER or a STAR DESTROYER, the signature vessel of the Imperial fleet. 

In 2011, fans of STAR WARS: THE CLONE WARS will be delighted by a bevy of new characters in the STAR WARS: THE CLONE WARS line, and the new REPUBLIC ATTACK SHUTTLE, the signature vehicle from the animated series, which also converts into an armored attack base playset.  And long-time brand enthusiasts can continue to expand their collection with all new incredible waves of the VINTAGE collection being introduced throughout the year.

STAR WARS products available in 2011

STAR WARS ULTIMATE FX LIGHTSABERS
(Approximate retail price: $34.99; Ages: 4 & up; Available: August 2011)
Arriving from a galaxy far, far away in summer 2011: the all-new ULTIMATE FX LIGHTSABER will provide one of the most authentic JEDI experiences ever for kids!  The toy features a progressive light-up blade with vibrant LED lighting, allowing kids to experience the FORCE in a whole new way.  Available in ANAKIN SKYWALKER and DARTH VADER models; each sold separately. 

STAR WARS ELECTRONIC HELMETS
(Approximate Retail Price $19.99; Ages: 4 & up; Available: August 2011)
Adding to the excitement of the new Ultimate FX Lightsaber are new ELECTRONIC HELMETS that will let kids feel as though they are ready to “rule the galaxy” as they strap on the helmet and take on the persona of their favorite STAR WARS characters, including DARTH VADER, GENERAL GRIEVOUS or a CLONE TROOPER. Each helmet includes signature sounds and phrases that add fun to the adventure and the play experience. Each sold separately. 

STAR WARS TRANSFORMERS CLASS III
(Approximate retail price: $39.99; Ages: 6 & up; Available: August 2011)
New in 2011: the first-ever STAR WARS TRANSFORMERS figure that converts into four unique modes!  Kids can not only convert the toy into both ANAKIN SKYWALKER and his future incarnation DARTH VADER, but also into two awesome vehicles, the REPUBLIC ATTACK CRUISER or a STAR DESTROYER, making it four times more fun to rule the galaxy! 

STAR WARS: THE CLONE WARS REPUBLIC ATTACK SHUTTLE
(Approximate retail price: $79.99; Ages: 4 & up; Available: August 2011)
The STAR WARS: THE CLONE WARS REPUBLIC ATTACK SHUTTLE is styled after the signature vehicle from the hit animated series. This premiere vehicle features two modes of play – an armored attack base playset and an attack ship! The STAR WARS: THE CLONE WARS REPUBLIC ATTACK SHUTTLE features sounds, lights and an array of surprise action features. Batteries not included.

STAR WARS: THE CLONE WARS REPUBLIC FIGHTER TANK R/C
(Approximate retail price: $39.99; Ages: 8 & up; Available: August 2011)
The REPUBLIC FIGHTER TANK R/C is the all-purpose ground combat unit for the Grand Army of the Republic, made famous by its role on the popular STAR WARS: THE CLONE WARS animated series. The 3.75” scale remote control vehicle is armed with six projectile-firing cannons that can be fired from the handheld remote to take on opponents from a distance. Between its versatile maneuverability and firepower, the STAR WARS: THE CLONE WARS REPUBLIC FIGHTER TANK R/C is one vehicle no galactic army should be without!  One 3.75” action figure included.  Batteries not included.

STAR WARS: THE CLONE WARS 3.75” ACTION FIGURES
(Approximate retail price: $7.99; Ages: 4 & up; Available: In Stores Now)
In 2011, Hasbro will continue its line of STAR WARS: THE CLONE WARS 3.75” ACTION FIGURES styled on the wildly popular animated series on the Cartoon Network.  Featuring favorite heroes and villains like ANAKIN SKYWALKER, COMMANDER CODY, OBI-WAN KENOBI and COUNT DOOKU — as well as many new characters — these figures are a great way for kids to re-create their favorite scenes from the animated series. Each sold separately.

In addition, each figure is packaged with a competitive gaming base, a die and a game card to play the STAR WARS GALACTIC BATTLE GAME, introduced to kids in 2010.  Kids can continue to expand their game play with game cards located in STAR WARS: THE CLONE WARS 3.75” action figures, STAR WARS SAGA LEGENDS 3.75” action figures, STAR WARS VEHICLES and STAR WARS BATTLE PACKS. Each sold separately.

STAR WARS BLU-RAY 3.75” ACTION FIGURE 4-PACKS
(Approximate retail price: $24.99; Ages: 4 & up; Available: August 2011)
In celebration of all six STAR WARS movies being released on Blu-ray in 2011, Hasbro is excited to offer fans six STAR WARS BLU-RAY 3.75” ACTION FIGURE 4-PACKS – one for each of the movies!  (Blu-ray disc not included) Each pack corresponds to a specific movie in the saga and includes four action figures featured in that film. A definite ‘must’ for every STAR WARS fan to add to their collection. Blu-ray discs sold separately.

STAR WARS 3.75” VINTAGE ACTION FIGURES
(Approximate retail price: $7.99; Ages: 4 & up; Available: In Stores Now)In 2011, Hasbro is once again taking STAR WARS fans back to “a long time ago” with STAR WARS 3.75” VINTAGE ACTION FIGURES.  The selection includes all-time favorite characters from throughout the six-film saga.  Each of the figures in this assortment will feature the exceptionally accurate design and superb articulation customary to Hasbro’s action figures, and will be offered in packaging reminiscent to that of the original 1978-1984 Kenner STAR WARS packaging!
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. 

Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc.  All Rights Reserved.
STAR WARS, [key trademark], and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

GI JOE

HASBRO LAUNCHES NEW G.I. JOE TOY LINE TO CELEBRATE “30 YEARS OF G.I. JOE: A REAL AMERICAN HERO”

PAWTUCKET, R.I. (February XX, 2011) – After nearly three decades, the G.I. JOE vs. COBRA battle rages on and legions of fans couldn’t be happier. When the fight between these two foes commenced in the early 1980’s – as G.I. JOE: A REAL AMERICAN HERO – it brought the world’s first action figure to life for a whole new generation of fans. To celebrate this milestone, Hasbro (NASDAQ: HAS) is introducing new and updated versions of many fan-favorite characters, vehicles, and play patterns from the past 30 years. Hasbro’s 2011 G.I. JOE line will include the re-launch of 12” A REAL AMERICAN HERO figures, re-imagined versions of classic 3.75” figures and vehicles, and new characters from “G.I. Joe Renegades,” the hit animated series that premiered on the Hub last Fall.

Hasbro invented the action figure category when it launched its G.I. JOE brand more than 45 years ago. The 2011 G.I. JOE line of action figures and vehicles lives up to that legacy with new sculpts showcasing favorite G.I. JOE and COBRA characters. Fans will love adding the new STORM SHADOW, FLINT, and SCARLETT figures, among many others, to their collections and kids will enjoy the characters from the “G.I. Joe: Renegades” program showing up in action figure form.

The brigade of 3.75” figures will have iconic vehicles to add to their arsenal, including a new version of the iconic H.I.S.S. tank and the SKYSTRIKER JET. The original SKYSTRIKER JET, released early in the G.I. JOE vs. COBRA series, has been at the top of fans’ wish lists since it was discontinued in the mid 1980’s. It will come with a 3.75” pilot to help navigate G.I. JOE through treacherous COBRA territory. Also, debuting is the BLACK DRAGON Vertical Take-Off and Landing (VTOL) aircraft taken directly from the new programming.

Firefighter. Police officer. National Guardsman. Marine. These are all actual real-life heroes and Hasbro knows how important real heroes are for kids of all ages. So to help honor the heroes we see and hear about every day, Hasbro has created the 12” A REAL AMERICAN HERO action figure assortment for its 2011 G.I. JOE line. Each figure will have the distinct look of G.I. JOE and will come with authentic gear and apparel to represent both military and civil forces.

The 12” line recruits one final figure to its 2011 ranks: the 12” U.S. Army Paratrooper. This figure will come equipped with a working parachute, gear insignia, and accessories.

Yo Joe!

G.I. JOE products available in 2011

G.I. JOE 3.75” Action Figures
(Approximate retail price: $6.99: Ages: 4 & up; Available: Summer 2011)
To celebrate the past 30 years of G.I. JOE, the 2011 G.I. JOE 3.75” Action Figures lineup features a variety of favorite characters from the legendary saga, including FLINT, DUKE, STORM SHADOW, and SGT. STALKER.  In addition, new characters from “G.I. Joe Renegades” feature the color and weaponry from the animated show.  All figures come equipped with a personal arsenal of weapons and gadgets. Each figure sold separately.

G.I. JOE 12” REAL AMERICAN HERO Action Figure Assortment
(Approximate retail price: $19.99; Ages: 5 & up; Available: Summer 2011)
Each of the real-life heroes in this line of 12” figures is inspired by heroes we see everyday – Firefighter, Police officer, National Guardsman, and Marine. The most realistic representation of these heroes, each figure has incredible detail from authentic uniforms to weapons. The figures, which are sold separately, come with authentic gear and accessories.

G.I. JOE 12” U.S. Army Paratrooper
(Approximate retail price: $24.99; Ages: 5 & up; Available: Summer 2011)
New to the 12” G.I. JOE line is the U.S. Army Paratrooper.  The highlight of the 12” figure collection, this figure comes equipped with a working parachute, authentic uniform and gear insignia, and a full array of accessories.

G.I. JOE SKYSTRIKER JET WITH FIGURE
(Approximate retail price: $29.99; Ages: 4 & up; Available: Summer 2011)
The original SKYSTRIKER JET, released early in the G.I. JOE vs. Cobra series, has been at the top of fans’ wish lists since it was discontinued in the mid 1980’s. This SKYSTRIKER has wings that sweep in and out and working landing gear. It will also come with a 3.75” pilot to help navigate G.I. JOE through treacherous COBRA territory. 

G.I. JOE 3.75” MID-SIZE VEHICLES
(Approximate retail price: $19.99; Ages: 4 & up; Available: Now)
These mid-size vehicles represent the most technologically advanced vehicles in the G.I. JOE vs. COBRA arsenal, including an updated version of the H.I.S.S. Tank, the iconic vehicle from the 1980s. The H.I.S.S. is equipped with a hidden reveal weapons system and is designed to traverse a wide range of terrains.  This assortment will also pay tribute to the “G.I. Joe Renegades” series with the BLACK DRAGON VTOL aircraft. All vehicles come with a 3-¾-inch action figure to help steer your team to victory.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. 

Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

TRANSFORMERS

HASBRO’S 2011 TRANSFORMERS LINE CAPTURES THE ADVENTURE OF
FIRST-EVER 3-D TRANSFORMERS MOVIE

New MECHTECH and CYBERVERSE Lines Lead Next Generation of TRANSFORMERS Action Figures,
Vehicles and 3D Character Masks

Pawtucket, R.I., (February 2011) — The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), which has become one of the most successful entertainment franchises of the 21st century, reaches new heights in 2011 when the heroic AUTOBOTS and the villainous DECEPTICONS once again invade movie theaters around the world to continue their epic battle. The new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON picks up from the last movie with the DECEPTICONS vowing to avenge their defeat and ultimately results in mysterious ties to the 1960’s space race between the US and USSR.  The movie — which will be the first-ever TRANSFORMERS film in 3D — opens worldwide on July 1, 2011.

The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” fun to legions of kids around the world for more than 25 years with action figures that convert from robot to vehicle and back again.  As one of the hottest global entertainment properties, the TRANSFORMERS brand launches a deep and innovative product line in 2011 that captures the excitement of the movie while introducing new play patterns and experiences to the brand for kids and fans alike. Highlights in 2011 include the new MECHTECH and CYBERVERSE action figure segments and SPEED STARS STEALTH FORCE vehicles.  Continuing the innovation, the TRANSFORMERS brand is excited to announce the new CINE-MASK 3D role-play masks.  These TRANSFORMERS character masks feature built in RealD 3D lenses and can be worn to RealD 3D theater showings or fans can enjoy as a role play item at home to recreate the TRANSFORMERS fantasy. Following are detailed highlights from the new TRANSFORMERS line.

TRANSFORMERS MECHTECH Action Figures
One of the most innovative toy lines in history introduces the next revolution in TRANSFORMERS action figures with the new MECHTECH line. Each TRANSFORMERS MECHTECH figure comes with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures.  MECHTECH weapons can connect to each other or to TRANSFORMERS MECHTECH figures to “power-up” the figure. Leading the way in this new expression is the MECHTECH ULTIMATE OPTIMUS PRIME action figure, one of the largest, most impressive TRANSFORMERS action figures.  Following are highlights of the new MECHTECH line.

• TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME Action Figure
(Approximate retail price: $79.99: Ages: 5 & up; Available: 8/1/2011)
With the upcoming TRANSFORMERS: DARK OF THE MOON movie, one of the most iconic characters in the TRANSFORMERS lore will capture the spotlight as his heroic story becomes the focus of the first-ever 3D TRANSFORMERS movie.  Now, an action figure befitting such an icon will be available with the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure.  The figure includes the AUTOBOT leader’s classic trailer that doubles as a weapons arsenal and is an integral part of the figure’s converting play pattern.  The TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME figure features three modes of conversion – vehicle, robot, and robot with “mech suit.” –The trailer, which serves as a weapons depot and command center, also converts into a “mech suit” that OPTIMUS PRIME shows off when it’s time to rumble.  Featuring lights, launching projectiles, electronic battle sounds and OPTIMUS PRIME phrases, this is the must-have item for kids and fans alike.  3 AA batteries included.

• TRANSFORMERS MECHTECH LEADER Action Figure Assortment
(Approximate retail price: $39.99: Ages: 5 & up; Available: 5/16/2011)
The TRANSFORMERS MECHTECH action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures.  The weapons from each figure can connect with weapons from other figures for more powerful play. The TRANSFORMERS MECHTECH TRANSFORMERS LEADER class assortment offers a large scale with tremendous character detail, includes lights and sounds, converts from robot to vehicle and comes with a large MECHTECH weapon. Characters include BUMBLEBEE, IRONHIDE and more. Each figure sold separately. 2 AA batteries included.

• TRANSFORMERS MECHTECH VOYAGER CLASS and DELUXE Action Figure Assortments
(Approximate retail price: Voyager $11.99; Deluxe $19.99: Ages: 5 & up; Available: 5/16/2011)
The TRANSFORMERS MECHTECH line of action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures.  Each figure’s weapon can connect with weapons from other figures for more powerful play.  The figures in the TRANSFORMERS MECHTECH TRANSFORMERS VOYAGER CLASS scale convert from robot to vehicle and offer a unique MECHTECH weapon.  VOYAGER CLASS characters include OPTIMUS PRIME, IRONHIDE and MEGATRON.  The TRANSFORMERS MECHTECH DELUXE figures are the smallest scale of the series and offer a wide breadth of AUTOBOT and DECEPTICON characters, including BUMBLEBEE, RATCHET and STARSCREAM.  Each figure sold separately.

TRANSFORMERS CYBERVERSE Line
Collectability has been an inherent part of TRANSFORMERS action figures since their inception over twenty five years ago.  The new TRANSFORMERS CYBERVERSE line of action figures is created in a collectable, small scale and features easier robot-to-vehicle conversion than its larger counterparts in the MECHTECH line.  The easier conversion and smaller scale allows kids to change the toys from robot to vehicle and play out the TRANSFORMERS fantasy!  The new CYBERVERSE line features action figures as well as playsets, including the CYBERVERSE ARK PLAYSET, a TRANSFORMERS spaceship that converts to a battle station.  Following are highlights of the new CYBERVERSE line.

• TRANSFORMERS CYBERVERSE AUTOBOT ARK Space Craft
(Approximate retail price: $29.99: Ages: 5 & up; Available: 8/1/2011)
No AUTOBOT intergalactic expedition would be complete without the TRANSFORMERS CYBERVERSE AUTOBOT ARK space craft!  “Rocketing through space” to take out the menacing DECEPTICONS, the AUTOBOT ship has the ability to change into Battle Station Mode revealing multiple play areas for CYBERVERSE action figures. This playset features electronic lights and sounds, as well as the ability to launch projectiles. There’s also a holding cell for captured DECEPTICONS!  Includes one CYBERVERSE LEGION CLASS figure. Additional figures sold separately. 2 AA batteries required.

• TRANSFORMERS CYBERVERSE COMMANDER CLASS and LEGION CLASS Action Figure Assortments
(Approximate retail price: COMMANDER CLASS $7.99; LEGION CLASS $4.99: Ages: 5 & up; Available: 5/16/2011)
The TRANSFORMERS CYBERVERSE line of action figures are created in fun, small collectible scales, feature popular characters from the TRANSFORMERS universe and are easy to convert from robot to vehicle!  To play out the battle of the AUTOBOTS vs. the DECEPTICONS, the TRANSFORMERS CYBERVERSE COMMANDER CLASS figures come with converting accessories and gear to take the battle to the next level.  The TRANSFORMERS CYBERVERSE LEGION CLASS figures sport c-clamp hands that can hold weapons and interact with CYBERVERSE playsets.  More than 20 figures exist within the line to collect. Each figure sold separately. Subject to availability.

TRANSFORMERS ROBOPOWER Line
Featuring TRANSFORMERS role-play items as well as action figures and other toys for the younger TRANSFORMERS fan, the new ROBOPOWER line offers the opportunity for kids, and kids at heart, to “live out” the broad TRANSFORMERS fantasy.  Following are highlights from the TRANFORMERS ROBOPOWER Line.

• TRANSFORMERS CINE-MASK 3D Masks
(Approximate retail price: $9.99: Ages: 5 & up; Available: 5/16/2011)
Get ready for TRANSFORMERS role-play masks that are “MORE THAN MEETS THE EYE!” New to the TRANSFORMERS line, fans can gear up and roll out with the TRANSFORMERS CINE-MASK 3D Masks for an all-new, one-of-a-kind experience.  Each role-play mask – offered in OPTIMUS PRIME and BUMBLEBEE styling – functions as a “battle mask” to play out the TRANSFORMERS fantasy as one of these AUTOBOT characters.  Each mask is also equipped with built in RealD 3D lenses that allow fans to watch any RealD 3D compatible movie!  Each mask sold separately.

• TRANSFORMERS ROBOPOWER ACTIVATORS Assortment
(Approximate retail price: $7.99: Ages: 4 & up; Available: 5/16/2011)
With just a simple push of a button, a child’s favorite TRANSFORMERS character can change from robot to vehicle mode.  TRANSFORMERS ROBO POWER ACTIVATORS assortment is a great entry point for younger fans into the world of the TRANSFORMERS brand. Each figure sold separately.

TRANSFORMERS SPEED STARS STEALTH FORCE Vehicles
In the heat of the ongoing epic battle between the AUTOBOTS and DECEPTICONS, both the heroes and villains often need to remain “Hidden in Plain Sight” while in vehicle mode. With the new STEALTH FORCE feature, TRANSFORMERS characters battle in vehicle mode with hidden weapon reveals!  The line of SPEED STARS STEALTH FORCE vehicles highlights this element of the TRANSFORMERS fantasy with automatic or simple conversions from traditional vehicle mode to a vehicle battle mode featuring “pop-out” weapons for high-speed battles.  Following are highlights from the TRANSFORMERS SPEED STARS STEALTH FORCE LINE.

• STEALTH FORCE BUMBLEBEE
(Approximate retail price: $24.99; Ages 4 & up; Available 5/16/2011)Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” an epic TRANSFORMERS battle with this new vehicle from the SPEED STARS STEALTH FORCE TRANSFORMERS line.  For covert combat, watch as select parts of this BUMBLEBEE Chevrolet Camaro vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available. Product does not convert to robot. 3 AAA batteries included.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. 

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc.  All Rights Reserved.

TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.

MARVEL

FOR IMMEDIATE RELEASE Contacts: Joe Moscone
Hunter PR
212-679-6600 ext. 235
jmoscone@hunterpr.com

HASBRO’S 2011 MARVEL LINE CAPTURES EXCITEMENT AND ADVENTURE OF THOR AND CAPTAIN AMERICA MOVIES

Young Super Heroes-in-training will love these amazing role-play items

PAWTUCKET, R.I. (Date) — In 2011, Hasbro, Inc. (NASDAQ: HAS) gives kids more ways than ever to re-enact the actions of their favorite Marvel Super Heroes with an extensive line of role play toys!  MARVEL STUDIOS brings action and excitement to the theater with THOR and CAPTAIN AMERICA: THE FIRST AVENGER and Hasbro brings the adventure, energy, and emotion from the films “to life” with a full array of toys that will immerse kids in the character experience.  In addition, role-play toys in the IRON MAN and SPIDER-MAN lines will have kids powering up and web-slinging throughout the year.

First up is THOR, which lands in theaters this May. Kids can re-enact the Asgardian’s thunderous actions using Hasbro’s THOR LIGHTNING HAMMER featuring lights, sounds and a launching projectile.  Additional role-play items — such as THOR’S HELMET, FOAM SWORD, SHIELD and SWORD, and FOAM HAMMER — allow kids to complete the THOR character experience.  Kids and collectors alike will feast on Hasbro’s line of THOR 3.75” Action Figures that includes heroes and villains such as THOR, ODIN, LOKI, FROST GIANT and THE DESTROYER.

Then in July, CAPTAIN AMERICA: THE FIRST AVENGER storms theatres nationwide.  Hasbro’s accompanying toy line stars the CAPTAIN AMERICA DISC LAUNCHING SHIELD that fires foam disks to defend against combatants.  A CAPTAIN AMERICA HERO MASK and CAPTAIN AMERICA THROWING SHIELD round out the role-play gear that can be used when “fighting for justice.” For kids and collectors who wish to hold the movie’s action in their hands, Hasbro is introducing a line of CAPTAIN AMERICA 3.75” Action Figures featuring various versions of THE FIRST AVENGER, as well as his adversaries including RED SKULL and HYDRA SOLDIERS.

Hasbro re-imagines its IRON MAN toy line in 2011 with the ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MACHINE - 7” motorized, walking figures.  Also new this year is a line of IRON MAN 6” Action Figures to join the wildly popular IRON MAN 3.75” Action Figure assortment.

In addition, MARVEL’S SPIDER-MAN continues to be one of the most popular Super Heroes in the world — and a favorite among Moms.  New innovative SPIDER-MAN toys swing into the toy aisle in 2011, including the SPIDER-MAN WEB STRING SHOOTER, which includes a motorized string reload function for hours of play, and the SPIDER-MAN ALL MISSION RACER, a vehicle that features racer, hovercraft, motorcycle, jet, and glider modes!  And finally, Hasbro’s popular MARVEL UNIVERSE 3.75” Action Figures line continues to take collectors deep within the pages of MARVEL COMICS. 

Highlights from Hasbro’s 2011 Marvel line include:

THOR

THOR tells the story of the Asgardian THOR, who is cast out from the mythical world and sent to live among humans on Earth.  Over time, THOR learns what it takes to be a true hero, and the powerful yet arrogant warrior uses his mighty hammer to become one of the planet’s finest defenders.  In 2011, Hasbro brings an extensive line of THOR products for kids to become immersed in the THOR character experience.

THOR LIGHTNING HAMMER
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring 2011)
Kids can now pretend to be their favorite Asgardian and summon the power of THOR!  Hasbro’s THOR LIGHTNING HAMMER delivers a great role-play experience, allowing fans to recreate the on-screen action of the upcoming film, THOR.  The replica of THOR’S signature weapon is fully equipped with electronic battle sounds and a launching projectile. Requires three “AAA” batteries, included.

THOR HELMET
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Helping to complete the THOR role-play experience is Hasbro’s THOR HELMET.  Styled after the Asgardian’s iconic wing-tipped helmet, the role-play toy lets kids pretend to be the mighty hero.

THOR FOAM SWORD
(Approximate Retail Price: $14.99; Ages: 5 & up; Available: Spring 2011)
If THOR role-playing fans are disarmed of their mighty hammer, it’s best to make sure that you’re also equipped with the THOR FOAM SWORD!  The sword is 27 inches in length and crafted from soft, durable foam.

THOR FOAM HAMMER
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring 2011)
The THOR FOAM HAMMER offers children who wish to role-play as the Asgardian commander of Thunder an item that’s perfect for smaller hands. The hammer’s head is crafted from soft, durable foam.

THOR SHIELD AND SWORD SET
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring 2011)
Every aspiring Asgardian will want the THOR SHIELD AND SWORD role-play set, which features a soft, durable foam sword and shield that are great for younger children.

THOR 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2011)
Kids and collectors alike will feast on Hasbro’s line of THOR 3.75” Action Figures which includes heroes and villains such as THOR, ODIN, LOKI, FROST GIANT and THE DESTROYER. These super-articulated figures are highly stylized in designs depicting the characters from THOR.  Each figure sold separately.

THOR DELUXE 3.75” Action Figures
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
The THOR DELUXE 3.75” Action Figures lineup includes never-before-seen versions of THOR characters, featuring a wide variety of battle weapons from the world of ASGARD.  Each figure in the assortment includes unique snap-on weapons. Each figure sold separately.

THOR Electronic Figure
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2011)
The THOR ELECTRONIC FIGURE stands at an impressive 10” tall with its supremely sculpted and detailed design.  Featuring electronic phrases and sound effects from the movie THOR, as well as a light up hammer and additional battle accessories, this THOR figure is a great addition to every fan’s collection!

THOR SUPER HERO SQUAD 3-PACKS
(Approximate Retail Price: $9.99; Ages: 3 & up; Available: Spring 2011)
The youngest THOR fans can collect their favorite MARVEL SUPER HERO characters from THOR with Hasbro’s line of THOR SUPER HERO SQUAD 3-PACKS. With a fun, unique style appealing to fans of all ages, each pack includes three SUPER HEROES from the film.  In total, three all-new 3-packs will be available in the line, featuring characters such as THOR, ODIN, LOKI, FROST GIANT and THE DESTROYER. Each 3-pack sold separately.

CAPTAIN AMERICA

CAPTAIN AMERICA: THE FIRST AVENGER showcases Steve Rogers, a brave yet mild-mannered young World War II soldier who volunteers to undergo a series of experiments for a U.S. Army “Super Soldier” program.  Adorned in his iconic red, white and blue helmet and indestructible shield, CAPTAIN AMERICA fights for his nation by battling his archenemy RED SKULL and, in the process, becomes THE FIRST AVENGER.

CAPTAIN AMERICA DISC LAUNCHING SHIELD
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring 2011)
Very few Super Hero symbols have transcended time like CAPTAIN AMERICA’S shield, his signature battle accessory.  And now kids can have their very own!  The CAPTAIN AMERICA DISC LAUNCHING SHIELD is the premiere role-play item for every CAPTAIN AMERICA fan. It fires miniature foam disks to defend against combatants! The shield has a diameter of 15 inches and comes with five foam discs. Requires four “AA” batteries, not included.

CAPTAIN AMERICA HERO MASK
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Kids can complete their CAPTAIN AMERICA role-play experience by “hiding” their identity, much like STEVE ROGERS when he battles foes as a Super Hero.  The CAPTAIN AMERICA HERO MASK is designed in the style of the movie and crafted for comfort and durability.

CAPTAIN AMERICA THROWING SHIELD
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Throw your shield just like CAPTAIN AMERICA with the CAPTAIN AMERICA THROWING SHIELD! This lightweight disc is great for play with friends in fantastic CAPTAIN AMERICA shield styling!

CAPTAIN AMERICA 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA 3.75” Action Figures lineup features a robust variety of characters and stylings – each in Hasbro’s supremely detailed and articulated fashion – from the film, comic book history, and even never-before-seen concept art.  Characters to be featured in the line include various iterations of CAPTAIN AMERICA, CAPTAIN BRITAIN, the villainous RED SKULL, and those menacing HYDRA SOLDIERS.  Each figure sold separately.

CAPTAIN AMERICA DELUXE 3.75” Action Figures
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA DELUXE 3.75” Action Figures lineup includes heavily armed and outfitted variations of your favorite American Super Hero, featuring a wide variety of unique battle weapons and accessories.  Each figure in the assortment includes snap-on weapons. Each figure sold separately.

CAPTAIN AMERICA STRIKEFIRE TRANSPORT
(Approximate Retail Price: $29.99; Ages: 4 & up; Available: Spring 2011)
It’s only fitting that the world’s greatest soldier be outfitted with the CAPTAIN AMERICA STRIKEFIRE TRANSPORT to take into battle against his enemies.  This massive vehicle features launching-projectiles, a motorcycle, and a one-of-a-kind CAPTAIN AMERICA 3.75” ACTION FIGURE unique to this product. 

CAPTAIN AMERICA SUPER HERO SQUAD 3-PACKS
(Approximate Retail Price: $9.99; Ages: 3 & up; Available: Spring 2011)
The youngest CAPTAIN AMERICA fans can collect their favorite MARVEL SUPER HERO characters from CAPTAIN AMERICA: THE FIRST AVENGER with Hasbro’s line of CAPTAIN AMERICA SUPER HERO SQUAD 3-PACKS.  With a fun, unique style appealing to fans of all ages, each pack includes three SUPER HEROES from the film.  In total, two all-new 3-packs will be available in the line, featuring characters such as CAPTAIN AMERICA, BUCKY, RED SKULL and HYDRA SOLDIERS.  Each 3-pack sold separately.

CAPTAIN AMERICA Electronic Figure
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA ELECTRONIC FIGURE stands at an impressive 10” tall with its supremely sculpted and detailed design.  Featuring electronic phrases and sound effects from the movie, CAPTAIN AMERICA: THE FIRST AVENGER, as well as Cap’s signature shield, this figure is a great addition to every fan’s collection!

CAPTAIN AMERICA CRUISERS
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
Speed away with the CAPTAIN AMERICA CRUISERS! Styled after Captain America’s classic motorcycle, this speeder is coupled with his shield and a 3.75” action figure.

IRON MAN

ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MACHINE
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: Spring 2011)
Storm into battle with Hasbro’s all-new ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MARCHINE. The 7” motorized, walking figures introduce kids to a new play pattern among their action figures.  Each figure sold separately. 

IRON MAN 6” Action Figures
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: Spring 2011)
In 2011, Hasbro introduces an all-new IRON MAN 6” Action Figure assortment that will join forces with its wildly popular 3.75” figure lineup.  The assortment will include a variety of figures throughout the year, featuring characters such as IRON MAN, WAR MACHINE, TITANIUM MAN and WHIPLASH! Each figure sold separately.

IRON MAN 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
In 2011, the line will include a wide variety of IRON MAN Action Figures, as well as supporting characters and villains.  And not only do the figures feature excellent articulation, they also feature cool new weaponry. Each figure sold separately.

IRON MAN 3.75” ARMOR TECH DELUXE Action Figures
(Approximate Retail Price: $12.99; Ages 4 & up; Available: Now)
The IRON MAN 3.75” ARMOR TECH DELUXE ACTION FIGURE lineup includes never-before-seen variations of IRON MAN characters, featuring hi-tech Stark Industries weapon “technology” that makes this super hero lineup more dynamic and versatile than ever before.  Each figure in the assortment includes a variety of snap-on weapons.  Each figure sold separately.

SPIDER-MAN

SPIDER-MAN STRING WEB SHOOTER
(Approximate Retail Price: $16.99; Ages 4 & up; Available: Fall 2011)
Kids’ web-slinging role-play is swinging into a new, innovative age this year with the SPIDER-MAN STRING WEB SHOOTER!  For the first time ever, kids will enjoy a SPIDER-MAN web shooter that offers a motorized string reload function for hours of play. 

SPIDER-MAN HERO MASK
(Approximate Retail Price: $8.99; Ages 5 & up; Available: Spring 2011)
Kids can complete their SPIDER-MAN role-play experience by “hiding” their identity, much like PETER PARKER does when he takes to the streets to protect the citizens of New York.  The SPIDER-MAN HERO MASK is designed in the classic Spidey style and crafted for comfort and durability.

SPIDER-MAN WEB BATTLERS
(Approximate Retail Price: $10.99; Ages 4 & up; Available: Spring 2011)
New to Hasbro’s SPIDER-MAN line in 2011 are SPIDER-MAN WEB BATTLERS, an assortment of 6” action figures for kids to enjoy and play with friends.  These figures each come with soft battering weapons that are activated into a swinging motion when their legs are squeezed together.  Choose from SPIDER-MAN and VENOM.  Each figure sold separately. 

SPIDER-MAN ALL MISSION RACER
(Approximate Retail Price: $29.99; Ages 4 & up; Available: Fall 2011)
The SPIDER-MAN 3.75” Action Figures line will get around town in style in 2011 with the SPIDER-MAN ALL MISSION RACER, a vehicle that features racer, hovercraft, motorcycle, jet and glider modes, as well as electronic sounds!  This is the only mode of transportation any SUPER HERO could ever need! Figures sold separately. Requires three “AAA” batteries, not included. 

SPIDER-MAN 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
Take on GREEN GOBLIN and VENOM with an all-new lineup of wonderfully styled SPIDER-MAN 3.75” Action Figures in 2011!  This year brings great new adventures for our friendly neighborhood SPIDER-MAN on land, in the air, and under water! PETER PARKER has his work cut out for him!  Each figure sold separately.

SPIDER-MAN MEGA BLAST WEB SHOOTER
(Approximate Retail Price: $14.99; Ages 4 & up; Available: Now)
This arm gauntlet puts the web in your hands! The SPIDER-MAN MEGA BLAST WEB SHOOTER comes with a web cartridge, web shooter and SPIDER-MAN glove. By simply pulling the trigger, you can sling “webs”, just like PETER PARKER!

WISECRACKING ELECTRONIC SPIDER-MAN
(Approximate Retail Price: $19.99; Ages 4 & up; Available: Now)
The WISECRACKING ELECTRONIC SPIDER-MAN is the largest Spidey action figure offered by Hasbro in 2011.  Featuring a variety of web-slinging sounds and fun wisecracks that will make kids laugh, this 12-inch-tall figure also offers great poseability and comes with a “web” and web projectiles. Requires two “AAA” batteries, included.

MARVEL UNIVERSE

MARVEL UNIVERSE 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
The MARVEL UNIVERSE 3.75” ACTION FIGURE line is continuing in 2011 with its exceptional articulation, poseability, and spot-on design.  This year’s lineup of great classic characters from the MARVEL COMICS universe features heroes and villains from various comic book storylines, including WORLD WAR HULK, SPIDER-MAN 2099, WOLVERINE and CABLE.  Fans can update their collections with the latest and greatest from Hasbro!  Each figure sold separately.

MARVEL UNIVERSE 3.75” MULTI PACKS
(Approximate Retail Price: $22.99; Ages 4 & up; Available Fall 2011)
The MARVEL UNIVERSE 3.75” MULTI PACKS assemble your favorite SUPER HERO teams from the MARVEL COMICS universe.  In 2011, Hasbro is introducing these new figure 3 packs, including THE CLASSIC AVENGERS, and THE UNCANNY X-FORCE. Packs sold separately. 

MARVEL UNIVERSE COMIC 2-PACKS
(Approximate Retail Price: $14.99; Ages 4 & up; Available: Now)
Each MARVEL UNIVERSE COMIC 2-PACK includes a reprint of an iconic MARVEL COMIC and two unique MARVEL UNIVERSE 3.75” Action Figures specific to that story.  Look for SPIDER-MAN WITH CAPTAIN BRITAIN and POWER MAN WITH IRON FIST, new in Spring 2011!  Each pack sold separately.

MARVEL HANDFUL OF HEROES ASSORTMENT
(Approximate Retail Price: $4.99; Ages: 4 & up; Available: Now)
The ultimate battle of good and evil are right in the palm of your hand! This set of micro-sized molded figures comes with eight heroes and one super secret figure that will be a mystery until you tear open the package!

MARVEL UNIVERSE – MASTERWORKS SENTINEL WITH WOLVERINE
(Approximate Retail Price: $49.99; Ages 4 & up; Available: Fall 2011)
This lumbering giant means business!  One of the biggest, baddest villains in the MARVEL UNIVERSE is here and he’s ready to take out the X-Men!  THE SENTINEL measures a monstrous 16 inches tall and is packed with electronic features including a huge bank of battle sounds. Also includes a 3.75” WOLVERINE figure so that you can stage the 1st battle as soon as you open the box!  Requires three “AAA” batteries, included.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. 

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com.