Ghost Campaign Day -3 Did Not Have The Velocity I Expected

As you all know, I've been bullish on my feelings about the Ghost campaign as I wrote about very early on HERE. Using past performance as an indicator where the last three days of crowd funding campaigns meets or exceeds the first three days, I was very confident that the Ghost would achieve all three tiers and then some. While I'm still optimistic that 17,000 backers is within reach, I'm cooling on the "and then some". Why am I cooling? Because yesterday was the third to last day of the campaign, and while this is being written over four hours before that day concludes, there is no way it's going to match the performance of day three. Day three saw 710 backers according to Geek Dad Life. Yesterday will likely see a little more than half of that (Update: the campaign seemed to rally after people ended up getting home from the beach, and yesterday saw just under 500 backers. Pretty good).

There is, of course, a significant "yeah but" involved with this. You see, yesterday was a major American holiday. It was Labor Day here in the states which is considered the unofficial last day of summer. Those of us wise in the ways of science know that the real last day of summer occurs when the first easterly facing Canadian goose lays a September clutch of exactly four eggs. Science is boring, but it's my life. As with both Memorial Day in May, and the Fourth of July in...umm, July, most of us here in the states spend the day in some form of celebration, and far from our electronic devices which enable the backing of crowd funding campaigns. This undoubtedly had a huge cooling effect on the campaign's activity yesterday. I wish I had realized this huge weak spot in the Ghost HasLab when I was predicting 20,000 plus backers a few weeks ago. I was relying on day -3 to begin the final "hockey stick" trajectory of the backers. That was never going to happen with day -3 landing square on a major American holiday.

Now you may be asking yourself how could I have missed this obvious pitfall when boasting of the Ghost potentially getting enough backers to sell out Madison Square Garden? Well, I often lose sight of Labor Day because I'm forever looking past it. Labor Day weekend is the last weekend of the year that is professional football-less. For me personally, the kick off of the NFL season the following Sunday (well, technically Thursday) is the much bigger calendar event. Labor Day has long been a pitstop for me between the last preseason game and the kickoff of the regular season. Having said that, I'm not ready to give up on Zeb at all. As of the time of this writing, the campaign sits at 13,523 backers. Day two of the campaign saw 2,017 people fund the Ghost. If we get a mere half of that tomorrow on the second to last day, we will head into the all important final day needing ~2,500 backers to unlock Mr. Orrelios. That is a very realistic number for final day funding based on the overall trajectory.

Finally, even if we don't get Zeb, don't worry. Unless Hasbro-speak is a completely foreign tongue to you, you know that the crew is coming in another way. By specifically stating that only the season 3/4 likenesses are exclusive to the HasLab Ghost campaign, that means season 1/2 likenesses are assuredly coming in a different way. So don't hold off funding because you don't want a Ghost without a Zeb because it will mean you have the opposite. Down the line it will mean you have a Zeb without a Ghost. Click below to back the HasLab Ghost campaign:

---

comments powered by Disqus