I started to worry for our beloved super articulated action figure line the day I saw Mattel’s Green Lantern figures hanging in Target. I knew that Hasbro would look across the aisle and see that retailers were gobbling up lots of minimally articulated low quality figures and say “hey, why not us?”. I hope Hasbro doesn’t see what I saw today at Toys R Us from the Schleich company. All $5.99 buys you for this Peanuts line is a non-articulated piece of plastic less than two inches in height. These things are more Gummi Bear than figure. As much as Woodstock rules, I couldn’t imagine paying six bucks for that. I takes a little bit of the sting out of the $10 we pay for super articulated Star Wars figures.
Of course if I’m worried Hasbro would follow suit, you could argue they already have with the Command line.