It appears that Walmart is returning to the full price for the Black Series 3.75" line (well one of the many "full prices" that have been used during its run). I scanned to verify, and this isn't merely a labeling mistake. The Rey figure scanned at $11.92. This is not totally unexpected since this line is reportedly continuing into the product lineup for The Last Jedi. The problem is, however, that Walmart is apparently going to try to sell all those Captain Phasma wave leftovers, which remained unsold for months at the clearance price, for double the price.
Click the thumb for the full size image of a figure that should not be part of the TVC 2.0 launch