Is Hasbro Taking The Codenames Too Far?

I know Hasbro is fond of codenames. They're the creators of G.I. Joe, afterall, and they have brought us such remarkable characters as Skidmark. If a company is going to use a euphemism for soiled tighty-whities as a codename, you know they're dedicated to the practice. I look forward to reading Bacon Strip's filecard. Obviously the use of codenames with respect to product has been Hasbro's way to minimize leaks. They need to solicit orders in advance, and they also know that the retailers have a habit of letting fansites know what those solicitations are. So the codenames help obfuscate the contents for a while. As a side note, I have it on good authority that this practice of using codenames has a habit of causing smaller retailers to take a "wait and see" approach on pre-orders lest they get stuck with an unsellable mass of Constable Zuvio figures.

The use of codenames is one thing when used for solicitation purposes, but look at the shipping case below. Why is that codename making it all the way to the container itself? Is it me, or is that weird especially when you consider that Jyn Erso has been a known character for almost a year at this point? Why is the codename needed for the shipping case when the character's name is on the package? I don't like being this confused on a Friday afternoon.

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