Toys Are Dead!  Wait, They’re Not?

According to CNBC:

Toymaker Hasbro reported a surprise quarterly profit on Tuesday as the box-office success of Transformers movie spin-off “BumbleBee” charged sales of the action toys, sending its shares up 16%.

That's a huge surge in stock price and investor confidence. Hasbro's franchise brands segments, consisting of the likes of Transformers, Monopoly, and Play-Doh, performed extremely well.

Hasbro has also taken some big steps to evolve in the wake of the Toys R Us bankruptcy, and the rise of virtual gaming. Strategies include shifting their Magic: The Gathering card game to a virtual format, investing in e-sports, and cutting distribution and administrative costs.

This helped the earnings results to be 21 cents per share, shattering the expected 11 cents.

As of this writing, Hasbro stock is at $101.49, up over $13 from yesterday's close.

It remains to be seen if Hasbro can keep this up in followup quarters, and obviously we're all interested in how Star Wars performs after Triple Force Friday later this year.

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