RETRO COLLECTION:  Press Release Early Bird Kit

We don't have any direct confirmation, but we can say with near certainty that this is not a retail item (as cool as that would be). This appears to be a marketing item sent out to Hasbro's media partners via Litky PR to promote the upcoming Retro Collection, and we we have to say MISSION ACCOMPLISHED! If you want to grab attention for the Retro Collection, a reproduction of what is perhaps one of the pinnacle vintage Kenner collectibles is the way to go. This is a very cool way to announce this new line. If you share any of this on social media, please use the tags #MayTheFourth and #CelebrateTheSaga.

Press release:

STAR WARS RETRO COLLECTION 3.75-INCH Figure Assortment
(HASBRO/Age: 4 & up/Approx. Retail Price: $9.99/Available: Spring 2019)
Inspired by STAR WARS ‘70s-style action figures, the STAR WARS RETRO COLLECTION 3.75-inch-scale figures feature Kenner-style figure design and detailing, and make a great addition to any nostalgic fan’s STAR WARS collection. Imagine the excitement of the ‘70s when the STAR WARS original trilogy had just begun, and Kenner began releasing classic STAR WARS figures for avid fans of the space saga. With figures inspired by the original sculpt and design of the ‘70s, the STAR WARS RETRO COLLECTION lets fans and collectors continue their collection from a galaxy far, far away! Characters in this assortment include LUKE SKYWALKER, DARTH VADER, PRINCESS LEIA, CHEWBACCA, HAN SOLO, and STORMTROOPER. Each sold separately. Available exclusively at Target and Target.com on 5/12/2019 and at most fan channel retailers nationwide in Fall 2019.


Here is the kit we received inside the surprise package courtesy of the awesome folks at Litzky PR:

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