For the past two live-action shows, the official Star Wars site has had weekly product reveals to coincide with the respective shows airings. According to THIS ARTICLE on the Official Site, that tradition will continue with Obi-Wan Wednesdays. They write:
Obi-Wan Wednesdays will showcase new items being released from key Star Wars licensees, including Hasbro, the LEGO Group, Mattel, and Funko, along with the first chance to pre-order before products hit shelves this summer. Each Wednesday, fans can head to ObiWanWednesdays.com at 10 a.m. PDT / 1 p.m. EDT for the latest drop of new products, with select offerings available for pre-order on Thursdays at 10 a.m. PDT / 1 p.m. EDT.