BREAKING: Disney and Hasbro Agree to License Extension
Posted by Bret on 02/21/20 at 10:52 AM
Category: Hasbro
According to CNBC, Disney and Hasbro have extended their toy licensing deal:
-Hasbro will retain the master toy licenses for Disney’s Star Wars and Marvel brands.
-The toymaker has long benefited from its relationship with Disney. In the last year, Hasbro’s partner brands revenue rose 24% to $1.22 billion.
-The multiyear agreement allows Hasbro to make product based on Marvel and Star Wars content on film, televison and Disney+.
Terms of the deal, including value and length, have not been disclosed, but the last agreement was signed in 2013.