CNBC reports EA made an official response on Reddit to a user who complained about hero characters being so difficult to unlock without paying for the upgrade:
The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.
As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.
We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.
Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.
As you probably expected, this post from EA was greeted with tremendous optimism, and it initiated a constructive dialogue between EA and gamers.
HAHA! Nah, the post totally set fire to Reddit. Apparently, according to Kotaku.com, the post managed quite an achievement:
At -341,000 points (and growing) in less than 24 hours, this post from Reddit user EACommunityTeam defending Battlefront II’s locking of characters like Darth Vader and Luke Skywalker is by far the most unpopular comment in Reddit’s history. The previous leader, as compiled on this wiki page, was just -24,333.*
Also, according to a Twitter post cited by CNBC, an EA developer has received multiple death threats.
Yay, Internet!
*Note that the previously most downvoted comment in the history of Reddit was a post in which the user actually campaigned to get the most ever downvotes.