Posted by Chris on 02/27/18 at 03:52 PM
Category: HasLab
Dear Hasbro:
We're trying hard! We're trying very hard to push the HasLab Vintage Collection Sail Barge across the finish line. But we need your help.
1. A packaged mockup would would really help whet appetites. If we want to generate guaranteed click throughs, all we have to do is make a Vintage Collection package mockup no matter how crude it is. We could mock Constable Zuvio on a Vintage Collection card and we'd get a ton of views. Sharing a mockup of the Sail Barge in the amazing Vintage Collection packaging will generate an instant spike in interest.
2. Please, please, please configure the HasLab page for social media sharing. The page lacks the open graph meta tags for proper sharing on Facebook and Twitter. When sharing, this is what the Facebook and Twitter generates for the preview:
Gross
The image is wrong. It should be that packaging mock we asked for above. Failing that, a picture of the actual product. It also needs a proper title and blurb. Your IT staff knows how to configure the meta tags for open graph, so we won't insult them by giving specific instructions. We desperately want to leverage our celebrity social media contacts to get some virility going for the campaign, but without the HasLab page being configured for sharing, it's very difficult. Well, we don't have any celebrity followers, but JTA does! At least I don't think we have any celebrity followers. If any celebrities are reading this, please comment below. Especially Alec Sulkin. Alec Sulkin, if you're reading this, please say hello. That would make my day.
3. Speaking of packaging, how about a painted prototype? We're sure you'll be getting around to this at some point, but the sooner the better. We've had people ask for this, as if seeing such a thing might be what tips the scales in favor of a purchase. We know people are eager to see this, so we hope images might be available before the campaign ends.
4. Please create ad widgets for the fan sites to use. Nearly every single fan site is giving you free ad space, yet we've all had to roll with our own ads. While we feel ours is pretty boss (see below), a unified widget across the sites with live backer tracking would be doubly boss. I just watched Stand By Me the other day, so I can't stop saying "boss".
5. We're actively reaching out to you through the PR team to get more information out to the community. Anything you can do to help with the communication will assist us in generating more interest.
Here at Bantha Skull, we like to express ourselves via pop-cultural moments that other people have created. So to sum it up, we feel like Jonah Hill in The 40 Year Old Virgin. We're all doing what we can to promote this. Now, LET'S SELL SOME BARGES!